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Visit Greenville says FY25 activity generated $453 million in local economic impact
Summary
Visit Greenville reported near $16 million in total revenue for fiscal 2025 and said its marketing and group-sales efforts helped influence roughly 1.5 million leisure trips that produced an estimated $453 million in annual economic impact and about $34 million in state and local tax receipts.
Visit Greenville reported its fiscal 2025 results to the Greenville City Council work session on Nov. 1, saying the organization's programs and marketing produced a measurable return on public investment.
Heath, presenting the organization's annual report, told the council Visit Greenville's total revenues for fiscal 2025 were just under $16 million, and that nearly $5 million of that came from public sources, including the city, local accommodations taxes and state accommodations taxes. "We leverage those public and private dollars through really robust sales,…
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