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Visit McKinney reports uptick in web, social and email engagement for September
Summary
Visit McKinney reported increased website visits and app use in September, two earned media placements, a sizable rise in social impressions and above-benchmark email open and click rates, aided in part by AI retargeting.
Visit McKinney staff reported higher marketing engagement for September during the Oct. 28 meeting.
Senior communications specialist Sarah Nolting said the website saw increased users and page views in September; top pages included the Oktoberfest event page, events, restaurants, downtown shopping and Adriatica. Staff noted they are adding more content to increase engagement time.
Nolting reported two earned-media placements in September: coverage of a Styx Ice House event (state-fair-themed programming) and a segment on Adriatica produced with KLTV. Emily Myrick, digital communications coordinator, said social impressions totaled roughly 378,000 for the month (up 52% month over month), with total engagement near 8,669 interactions. Instagram engagement rose 26% and Facebook reach increased about 137%.
On email marketing, staff reported roughly 2,850 recipients with a ~50% open rate and ~10% click rate; staff noted use of AI retargeting that resends to non-openers and can increase open and click metrics (staff said the retargeting results are reported separately).
