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Parks & Recreation outlines social-media strategy and limits to expand cultural-arts outreach
Summary
The city's community engagement manager described current social channels, cross-promotion between Parks & Recreation and venue-specific pages, performance metrics, and archival constraints that limit use of TikTok. Staff showed examples of successful posts and outlined plans for paid digital advertising and geofencing.
Kristen, the community engagement manager for O'Fallon Parks & Recreation, gave commissioners a high-level overview of the department—s marketing, sponsorship and community outreach efforts and explained practical constraints on social platforms.
Kristen described an umbrella approach: Parks & Recreation—s main accounts share content for aquatics, athletics, cultural arts, tourism and…
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