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Parks & Recreation outlines social-media strategy and limits to expand cultural-arts outreach
Summary
The city's community engagement manager described current social channels, cross-promotion between Parks & Recreation and venue-specific pages, performance metrics, and archival constraints that limit use of TikTok. Staff showed examples of successful posts and outlined plans for paid digital advertising and geofencing.
Kristen, the community engagement manager for O'Fallon Parks & Recreation, gave commissioners a high-level overview of the department—s marketing, sponsorship and community outreach efforts and explained practical constraints on social platforms.
Kristen described an umbrella approach: Parks & Recreation—s main accounts share content for aquatics, athletics, cultural arts, tourism and festivals while venue- or program-specific pages (the Renaud Center, O'Fallon Theatre Works) run supplemental, targeted content. She explained metrics the team monitors—reach, views, interactions and click-throughs—and said staff prioritizes content that drives ticket sales or broad community reach.
On platform constraints, Kristen told the commission that TikTok cannot be used for government social-media posting because of public-record archival requirements: "TikTok cannot be archived," she said, noting the department instead produces reels and cross-posts to platforms that can be archived. She also outlined paid-ad options (digital billboards, geofencing, print placements) and described plans to experiment with Instagram stories, polls and short-form video formats.
Commissioners suggested operational steps to increase content: designate a cast member or "spirit captain" to capture photos and video during productions, record time-lapse footage of gallery installation swaps, and test small giveaways or cross-event promotions (for example linking Celebration of Lights ticketing to holiday-show outreach). Staff agreed to circulate the presentation to commissioners.
