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Chamber of Commerce outlines targeted tourism marketing, small-business and multilingual outreach
Summary
Peter Burke, executive director of the Nantucket Chamber of Commerce, told the commission the Chamber operates as a nearly 750-member nonprofit and a state regional tourism council, described targeted marketing to flatten peak visitation, and outlined plans for multilingual business education and small-business support.
Peter Burke, executive director of the Nantucket Chamber of Commerce, presented the Chamber's role and recent initiatives to the Nantucket Planning and Economic Development Commission during the Oct. 27 meeting.
Burke said the Chamber is a nonprofit, membership-based organization representing roughly 750 local businesses, including restaurants, lodging, retail and year-round trades. Acting as one of the state's regional tourism councils, the Chamber uses state grant funds to market the island off-island (outside a 50-mile radius) and to underwrite guidebooks…
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