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Woodstock council adopts updated brand identity guidelines to centralize standards and protect service marks
Summary
The Woodstock City Council on Oct. 27 approved updated brand identity guidelines that unify department branding, set accessibility and sustainability standards for physical assets, and formalize a review process for use of city service marks; the motion passed 5‑0 (one absence).
The Woodstock City Council voted on Oct. 27 to adopt an updated brand identity guide that centralizes visual‑identity standards across departments and formalizes the process for protecting and licensing city service marks.
Ms. Brown, presenting the update, said the document aligns the city's visual identity with its mission and values and incorporates subsidiary and department brands such as police, fire and parks and recreation. The update adds ADA‑visibility guidance, color palettes for print and digital uses, and a review process for departments and outside organizations to request use of city trademarks.
"This strengthens our public recognition and trust and it aligns all of our departments under a shared visual identity for cohesion and professionalism," Brown said during the presentation.
Council members discussed practical items such as CMYK (print), RGB (digital) and Pantone definitions, and praised the approach for balancing brand protection and community affinity. Councilman Usher moved to approve the guidelines and Councilman Johnson seconded; the motion carried 5‑0 with one absence.
The communications division will assist departments with implementation and provide templates for common applications, and the guidelines include a compliance process the city may use if service marks are used without authorization.
