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Office of Tourism outlines HB456 transient room tax changes, warns of co‑op shortfall and touts new campaign
Summary
The Office of Tourism and industry partners briefed the committee on HB456 changes to the transient room tax, how revenue is allocated and the office’s marketing results. Staff said the bill raised the statewide transient‑room tax to 1.07% and created a 0.25% statewide allocation for an outdoor recreation mitigation grant for qualifying rural
State tourism officials and industry partners briefed the committee on changes to the transient room tax under HB456, the structure of the Tourism Marketing Performance Fund (TMPF), recent marketing outcomes and the office’s stewardship work.
Selena Sinclair, executive director of the Utah Tourism Industry Association, summarized HB456 major provisions. "Where HB456 came to was a total 1% increase to our lodging tax that is new for us starting July 1," she said, explaining the bill raised the statewide transient‑room tax and expanded a local county option to 4.5 percent in most counties. Sinclair said the statewide rate is now 1.07 percent and that 0.25 percent of the…
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