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Regional tourism councils urge fixed timetable for trust-fund grants to preserve shoulder‑season marketing
Summary
Regional tourism leaders told the Joint Committee on Tourism, Arts and Cultural Development on Oct. 21 that late or piecemeal distribution of the Massachusetts Travel and Tourism Trust Fund has prevented them from contracting time‑sensitive marketing campaigns and has weakened shoulder‑season promotion.
Regional tourism leaders told the Joint Committee on Tourism, Arts and Cultural Development on Oct. 21 that late or piecemeal distribution of the Massachusetts Travel and Tourism Trust Fund has prevented them from contracting time‑sensitive marketing campaigns and has weakened shoulder‑season promotion.
Nancy Gardella, executive director of the North of Boston Convention & Visitors Bureau and co‑chair of the Massachusetts Regional Tourism Councils, testified in support of House Bill 3588. "This bill is very simple," she said. "It says that when we're going to award marketing and promotion grants ... the language of this bill is needed to help inform the State's Comptroller to distribute these dollars at certain intervals without directives from the…
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