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BIA, Chamber and Visit Santa Cruz brief council as city expands economic development work
Summary
Capitola’s business organizations presented marketing and event updates and the city outlined new economic development priorities — including the 40 First Avenue corridor study, Capitola Mall zoning updates and a wharf master plan — as officials consider how to support local merchants and lodging.
Three local business organizations briefed the Capitola City Council on Oct. 23 about marketing, events and visitor outreach, and city staff summarized new economic development work.
Anthony Guajardo, chair of the Capitola Village and Wharf Business Improvement Association (BIA), described the BIA’s marketing, beautification and event work for the two‑block Capitola Village and said the association is funded by an assessment of roughly 80 local businesses and some short‑term rentals. He said BIA efforts focus on…
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