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Visit McKinney: Texas–OU weekend and new hotel rooms helped push occupancy above 94%
Summary
Visit McKinney reported very high hotel occupancy during the Texas–OU weekend (roughly 94.5% Friday, 95.4% Saturday) and noted the city added about 300 hotel rooms year-over-year; average daily rate was about $138. Visit McKinney also noted media exposure for McKinney related to hosting D2 championship events and local festival coverage.
A Visit McKinney representative reported exceptionally high hotel occupancy during the Texas–OU weekend, with Friday at roughly 94.5% and Saturday at about 95.4%. The presenter said the city added approximately 300 hotel rooms over the last year, so maintaining similar occupancy reflects additional room-nights sold year over year. The average daily rate during the weekend was about $138.
The presenter also noted the city—s ongoing role hosting NCAA Division II football events and recent media coverage, and referenced a successful farmers market segment on Good Morning Texas.
"Breaking even on our occupancy means that we also booked 300 additional rooms year over year," the Visit McKinney representative said, summarizing the weekend—s results.
Board members and staff welcomed the tourism data and noted the weekend—s events likely boosted downtown activity and retail sales.
