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Park staff touts revenue gains and staffing success in 2025 aquatics season

Dallas Park and Recreation Board · October 23, 2025
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Summary

Parks staff reported increased revenue, improved cost recovery and expanded programming for the 2025 aquatics season. The board praised hiring and training efforts, partnerships with Dallas ISD, and upcoming pool renovation work.

Crystal Ross, senior deputy director for Dallas Parks and Recreation, and aquatics staff presented a recap of the 2025 aquatics season on Oct. 23, highlighting increased revenue, expanded programming and improved cost recovery.

Ross reported that the division achieved roughly 37% cost recovery and an increase in revenue of “a little over $100,000” compared with prior years, despite a rainy June. Staff credited fee adjustments approved earlier in the year, creative…

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