Paradise Valley Unified School District announced a phased rollout of ParentSquare, a communications platform the district selected after more than a year of research and stakeholder focus groups.

"Where we've arrived at is ParentSquare," host Matt said, describing a decision process that included focus groups of parents and staff and a committee that evaluated products. ParentSquare is live in pockets at five high schools now and the district plans to deploy it to K–8 campuses in early 2026.

The district described ParentSquare as a single tool for text messages, app notifications, email and voice calls. Officials said emergency notifications are delivered through ParentSquare and that teachers, coaches and club sponsors can use it for day-to-day classroom and activity communications.

Parents do not need to install an app to receive messages, but the district advised that to enable two-way messaging they must activate a ParentSquare account by registering the email address they have provided in Infinite Campus at parentsquare.com. For high school families, the district suggested adding students' mobile numbers to Infinite Campus so students can receive text alerts as well.

One feature highlighted by the district is real-time, two-way translation. "It does allow for real time 2 way communication in different languages," the host said, explaining that a message sent in English can be received in Spanish and replies in Spanish appear to the sender in English.

The district will phase staff adoption so schools introduce ParentSquare over time rather than all at once. A ParentSquare resources page is available in the Family section of pvschools.net; the platform's own site (parentsquare.com) also lists product details.

No formal vote or policy adoption was reported in the episode; the discussion was informational about the product choice, rollout timeline and how families can sign up.