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Temecula outreach office reports 475,000 social media reach, launches two new series to explain city projects
Summary
Commission secretary Willa Augustine reported the outreach team posted 18 items, sent three e‑blasts, produced 40 stories and six reels with a combined reach above 475,000; Director Russo announced new social series to highlight capital projects and community programming.
Willa Augustine, commission secretary and community outreach lead, told the commission the outreach team produced 18 social posts, three e‑blasts, 40 stories and six reels this month, with a combined reach of more than 475,000 views and likes.
"The community outreach team was very busy this month with 18 posts, 3 e blasts, 40 stories, and 6 reels for a total reach of over 475,000 views and likes," Augustine said during the report and offered to answer commissioners’ questions.
Commissioners responded positively. Commissioner DeGraves and Vice Chair Sizemore praised the Guide and the new Progress Report series; Commissioner Kingsburg asked whether lower arts attendance reflected the same audience trends.
Director Russo said the agency will expand online outreach with two new short‑form series: The Guide (featuring program highlights) and The Progress Report (focused on capital improvement project updates). "It's no longer just an option," Russo said of social media engagement, describing the Progress Report as a vehicle to explain why parks or facilities are closed and how projects are progressing.
The outreach team also previewed a 2025 year‑in‑review package and said it will continue producing the Guide and Progress Report episodes through the winter and into next year. No formal actions were proposed or voted on in connection with the outreach report.
