Holland’s Home Energy 101 and contractor outreach highlighted as key education tools in CEP
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Summary
The Strategic Development Team praised Home Energy 101—over 650 participants—and recommended elevating contractor education and simple KPIs to measure outreach impact, while exploring business engagement and neighborhood targeting for future outreach.
Andrew summarized the education lever as an effort “to establish community education/awareness program to promote CEP programs, performance, and goals.” He said the city’s Home Energy 101 program has enrolled more than 650 people since launch and that participants are “12 times more likely” to apply for a BPW rebate after participating.
Why it matters: The education lever supports adoption of efficiency measures and EVs by building local literacy and trust. Staff and board members described Home Energy 101 as a model that other communities are copying and said it provides a useful one‑on‑one opportunity to share program benefits and incentives.
Business and contractor outreach: Staff described a new full‑time efficiency team person focused on small businesses and targeted mailers to high‑use business types. Board members urged adding contractor education as a stand‑alone strategy, saying local contractor capacity and skills (for heat pumps, wiring, retrofits) affect uptake of efficiency measures and should be easier to track via measurable KPIs.
Measurement: The group discussed picking a small set of simple KPIs to track education outcomes over time rather than overly complex marketing metrics; suggestions included program adoption rates, follow‑through on recommended rebates, and simple literacy/comfort measures derived from surveys.
Next step: Staff will return with proposed KPI choices and options to scale contractor outreach and business engagement in the coming months.