Visit Alamosa presents draft five‑year tourism strategy focused on longer stays, resident benefit and regional packaging

Visit Alamosa on Monday presented a draft five‑year tourism strategic plan to the Alamosa City Council, outlining five goal areas intended to lengthen visitor stays, support tourism businesses and ensure residents share in the benefits of tourism. Kale Mortensen, executive with Visit Alamosa, said the plan was produced with consultant Solimar International and a diverse steering committee and is now open for public comment through Nov. 18.

Mortensen said the plan’s vision is "a year‑round tourism economy that inspires pride, supports local prosperity, and celebrates and protects the people and landscapes of the San Luis Valley." He described five goal areas — enhanced visitor experience and longer stays; year‑round tourism growth; tourism business development and prosperity; community engagement and resident benefit; and destination stewardship and institutional collaboration — and outlined specific tools under each goal.

To encourage multi‑day visits, Visit Alamosa proposes…