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Council passes first reading of massage-business licensing ordinance tied to state human-trafficking law

City Council of the City of Alamosa, Colorado ยท November 13, 2025

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Summary

Council passed Ordinance 24-2025 on first reading to implement a state requirement (House Bill 24-1371) that municipalities license massage businesses; staff said current local sole-proprietor therapists fall under an exception and no existing local businesses would immediately be affected.

Alamosa City Council on Nov. 5 passed on first reading Ordinance 24-2025, a local licensing program for massage businesses implemented in response to the Colorado Legislature's House Bill 24-1371.

Deacon (development staff) explained that the state bill requires municipalities with massage businesses to have a licensing and regulatory system focused on preventing human trafficking and related harms. He said Alamosa currently has licensed massage therapists who operate as sole proprietors and therefore fall into an exception; no existing businesses defined as "massage businesses" (larger employers of multiple therapists) presently operate in Alamosa.

Deacon framed the ordinance as a protective, forward-looking measure to ensure the city would have regulatory authority if a multi-operator massage business opened in the future. Councilor Jan Vigil moved passage on first reading and set a public hearing for Nov. 19, 2025; the motion carried unanimously.

Staff said the ordinance would not impose immediate new requirements on sole-proprietor therapists but would create a municipal licensing framework for any qualifying future businesses.