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Consultants say Carmel Beach draws about 1.15M trips a year and is worth ~$36.8M annually in recreational value; residents favor nature‑based adaptation
Summary
A socioeconomic report combining a resident survey and anonymized cell‑phone data found roughly 1,150,000 beach trips in 2024 (~701,000 visitors) and estimated a non‑market recreational value of about $32 per visit (~$36.8M/year). Survey respondents (skewed to residents) showed a preference for nature‑based adaptation and near‑term, research‑informed action.
Consultants working for the City of Carmel‑by‑the‑Sea presented a socioeconomic analysis on Nov. 13 that combines a public survey and aggregated cell‑phone data to inform coastal adaptation planning.
Anastasia (project planning lead) said the survey (364 responses; 307 fully completed responses used in analysis) targeted local organizations, radio and print outreach, and postcards to capture resident preferences. Integral Consulting’s environmental economist Sydney Harvey summarized the results: passive activities — walking scenic, walking the beach and dune areas — ranked highest among respondents.…
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