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Tourism marketing primer and no-cost small-business services spotlighted to inform county tourism funding
Summary
Consultant Brian V. Mason reviewed the Chamber—s tourism plan and urged measurable digital tactics and staff training; the Shasta Cascade SBDC described no-cost advising, procurement events and small-business cohorts serving Trinity County.
The board—s presentations session on Nov. 18 featured two outside briefings aimed at informing the county—s tourism and small-business support decisions.
Brian V. Mason of 2 6 Digital commended the Trinity Chamber—s "crawl, walk, run" strategy and advised focusing limited marketing funds on measurable digital channels rather than high-cost, hard-to-measure video buys. Mason cited an example of an 11¢ cost per click on recent awareness campaigns as evidence that current campaigns can be scaled for high…
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