Community enrichment outlines holiday season events, mailer to 17,000 homes
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Summary
Community Enrichment Director Liz Vincent previewed Pontiac’s holiday season — an EDDM mailer to about 17,000 addresses, Winterfest trees with 65 sponsors, a light-up parade and Christmas market, Jingle Jog, a drone show for New Year's, and trolley light tours on three Thursdays.
Community Enrichment Director Liz Vincent briefed the council on a multi-week slate of downtown events and promotions aimed at driving local shopping and foot traffic.
Vincent said an Every Door Direct Mail (EDDM) piece will be mailed to roughly 17,000 mailboxes across the greater Livingston County area to promote downtown activities. She listed events including Winterfest tree sponsorships (65 sponsors), a light-up parade on the Friday after Thanksgiving, a Madison Street Christmas market with more than 30 vendors, a second annual Jingle Jog on Dec. 20 (with the Grinch attending), and a New Year’s Eve program featuring a drone show. Vincent encouraged downtown retailers to participate in Small Business Saturday and other promotional initiatives.
Vincent also noted coordination with Illinois Main Street conference contacts, an upcoming downtown upstairs development invitation for building owners and contractors (Dec. 2 meeting), and volunteer recruitment for event staffing. No funding decisions were made at the meeting; this item was an informational briefing.