Lerner board signs one-year co-promotion deal with regional promoter (Hometown Jams)

The Lerner Theatre Governing Board on Nov. 12 approved a one-year co-promotion agreement with Flight Levels Entertainment (doing business as Hometown Jams/Flight Levels) to bring regional touring acts to Elkhart and share costs and revenue.

Bob (title not specified) described the agreement as a co-promotion model in which costs (including higher security for weapons-free events) are shared and revenues from ticket face value, merchandise and concessions are split; the facility fee and historical fee remain 100% the Lerner's. The board discussed projected net income per show of approximately $12,000–$22,000 depending on the act and market, and agreed to try a one-year arrangement before considering a multi-year deal.

Board members voted to adopt the agreement by voice vote.

Next steps: staff will execute the agreement and report back after a set of shows to evaluate profitability and operational fit.