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Temple Terrace marketing team unveils 'Celebrate What's Next' branding proposal
Summary
The city’s marketing team proposed a year‑round 'Celebrate What's Next' campaign to transition from the centennial celebration into sustained branding; the plan includes a launch video, resident‑generated content, merchandise and a series highlighting public safety, parks and other city projects. Staff asked council for feedback before broader resident testing or rollout.
City marketing staff presented a proposed multi‑year brand initiative titled "Celebrate What's Next" to refresh the city's public communications after the centennial.
Mary Bates, marketing communications specialist, described a campaign with a new tagline and visual assets that nod to Temple Terrace history while shifting focus to future projects and resident stories. The proposed roll‑out would begin with an in‑house cinematic launch video in January 2026, followed by a video series ("What's Next in Public Safety," "What's Next in Parks and Recreation") and resident‑generated content using a campaign hashtag. Bates said the colors and assets would be campaign‑specific and would not replace the city's existing brand guidelines.
Council members praised the creative work but asked whether the campaign had been previewed with residents; Bates said staff had not yet shown residents and were seeking council direction before public testing. The council welcomed staff to proceed with planned outreach and to return with resident feedback as the campaign is tested.
Next steps: staff to incorporate council feedback, conduct resident testing/outreach prior to launch, and present a rollout plan and metrics for engagement.
