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Engage Franklin reports modest tourism gains and plans to track room nights, partnerships
City of Franklin Common Council · November 19, 2025
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Summary
VISIT Milwaukee's Laura Nelson updated the council on tourism efforts, noting recent events brought overnight stays and outlining plans to track room nights, expand partnerships and pursue grants to recruit sports and meeting events.
Laura Nelson of VISIT Milwaukee presented an update for Engage Franklin, outlining 2025 activity and plans to develop a stronger visitor strategy.
Nelson highlighted recent wins: a Snow Bonnet event that produced 77 room nights and rebooking interest, ongoing basketball tournaments hosted by DY Sports, a…
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