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Mchenry council approves $37,280 business and marketing analysis for recreation center
Summary
The Mchenry City Council approved a $37,280 contract with Pros Consulting to conduct a business and marketing analysis of the Mchenry Recreation Center, with debate over marketing value, duplication of past studies and an optional $20,000 pro forma expansion analysis.
The Mchenry City Council on Nov. 17 approved a $37,280 contract with Pros Consulting to perform a business and marketing analysis of the Mchenry Recreation Center and authorized a $7,280 budget amendment to the recreation center fund.
Councilors and staff framed the contract as an operational review rather than only an advertising audit. Parks Director Bill said the scope centers on the center’s operations, fees, revenue and “a deep dive into our books” to identify ways to control costs and increase revenue, with marketing as one component.
Alderman Glab…
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