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Visit Madison rolls out CRM and pursues cruise, group-tour opportunities
Summary
Visit Madison staff presented marketing and analytics updates, announced a CRM rollout (Whereabouts by Tourism Tech) to let partners claim listings, and said American Cruise Lines is planning roughly 13–14 visits next year; staff also proposed an all-events community calendar to improve coordination.
Visit Madison staff told the Davis County Board of Tourism they are implementing a new customer relationship management platform and stepping up efforts to capture group and cruise business.
Sarah (marketing staff) described a new Mary Madison brochure and ongoing earned-media tracking of articles and social posts. She announced the organization is implementing a CRM called…
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