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TDT collections surpass $90M; Visit St. Pete Clearwater highlights marketing wins including Wheel of Fortune spot
Summary
Staff reported fiscal-year TDT collections exceeded $90 million for a fourth consecutive year, noted vacation-rental sample caveats, and outlined marketing activity including a Wheel of Fortune episode (estimated cost about $100,000), a Canadian campaign and a new podcast series; staff also reported an overall marketing budget of about $25 million and agency fees near $4 million.
Eddie, Visit St. Pete Clearwater’s analytics lead, told the advisory panel that fiscal-year 2025 TDT collections surpassed $90 million, marking the fourth consecutive year above that level. He cautioned that comparisons should consider 2023 as the baseline because 2024 included unusual hotel occupancy from hurricane-related displacement; vacation rental revenue figures reported in the packet reflect a sample (about…
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