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Sports Facilities Companies pitches operations plan for proposed Odessa multi-sports complex
Summary
Sports Facilities Companies presented its plan to operate Odessa—s proposed multi-sports complex, outlining a 12+-month preopening, local hiring strategy, sponsorship pursuit and projected regional economic impacts; council asked for more detailed pro formas and noted donor and naming-rights work remains unfinished.
Sports Facilities Companies (SFC) presented a detailed operations and marketing plan to the Odessa City Council for the proposed multi-sports complex, telling council members on Nov. 2005 that the firm would run preopening, staffing and event programming while the city retained ownership and oversight.
SFC partners led the presentation and question-and-answer session. Jim Arnold, a partner with SFC, said the firm—s mission is "to improve the health and economic vitality of the communities that we serve," and told the council, "we won't be learning on the job." Ashley Whitaker, partner overseeing marketing and partnerships, said marketing will be iterative and community-specific: "If you build it, they will come" is not a strategy, she said; the plan is to create measurable demand.
The company described a 12+-month preopening schedule, early recruitment of a general manager and a mix of local hiring for director and hourly roles. Dave…
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