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Marketing firm outlines digital campaigns to recruit businesses and boost local engagement
Summary
Current Media Partners presented targeted national, regional and local marketing plans to the ODC board, emphasizing paid search, dedicated landing pages, social campaigns for façade grants, case studies for funded businesses and site-selector outreach at a regional conference.
Current Media Partners (represented by Christie Callicutt and Brittany Mann) presented the ODC’s 2025 marketing roadmap, emphasizing a dual focus: recruit targeted industries from outside the region and increase awareness among existing local businesses.
Christie Callicutt said the firm runs segmented campaigns for five target industries identified by earlier studies and highlighted new digital tools: paid search with dedicated landing pages to match industry-specific visitors, a lead-detection platform that identifies company visitors to the…
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