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Commission approves large admiral banner with setback requirement after debate about windows and proportions
Summary
The Downtown Commission approved a horizontally oriented 36-by-10.5-foot ‘admiral’ banner at 150 North 3rd Street after discussion about covering occupied windows and aesthetics; commissioners required a 24‑inch setback from an adjacent cornice and asked staff to confirm mounting details.
Outfront Media sought approval to reorient an existing admiral wall panel at 150 North 3rd Street from a vertical installation (covering four windows) to a horizontal 36‑by‑10.5‑foot panel that will cover two windows, mounted on anchored brackets slightly out from the façade. The applicant said the mesh banner is a vinyl mesh with light transmission and is replaceable.
Commissioners raised concerns that the proportions read as billboard‑like, questioned covering occupied windows/apartments, and suggested preserving masonry breathing room at a cornice. The applicant confirmed landlord approval and that the mounted banner would have bracket offset, and committed to provide a small reveal. Commissioners amended a motion to require a 24‑inch setback on the right side so the cornice can 'breathe' visually. The commission approved the modified motion by voice vote (approximately 4–2), and asked staff to record the final mounting dimensions and confirm a mounting gap would be maintained.
