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State economic development group honors Hayward for digital media and workforce programs
Summary
The California Association for Local Economic Development presented awards to Hayward for its '#HashtagHayward' digital media initiative and 'Learn to Earn / Hire Hayward' workforce program. CALED representatives praised the city's innovative outreach and partnerships with local colleges and influencers.
Hayward’s economic development staff accepted awards from the California Association for Local Economic Development (CALED) on Nov. 18 for two programs the association described as models of innovation.
Paul Nguyen, Hayward’s chief economic development officer, introduced CALED President Gurbak Sahota and Steven Bader, an East Bay Economic Development Alliance board member. CALED highlighted Hayward’s '#HashtagHayward' campaign for using local influencers and digital outreach to boost struggling small businesses and noted the city’s 'Learn to Earn / Hire Hayward' program for building employer partnerships with Chabot College, Cal State East Bay and regional ROP programs to create career pathways.
CALED representatives said the programs have been widely noticed across the state and used the awards to commend Hayward staff for economic resiliency efforts after the pandemic. Council members and the mayor applauded the economic development team for the recognition.
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