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Pacific Grove council approves $141,530 polling/outreach contract to test community priorities and revenue options
Summary
Council approved a two‑phased professional services agreement with Props and Measures (with TrueNorth Research subcontract) not to exceed $141,530 to conduct statistically reliable resident polling and potential outreach to inform capital priorities and revenue options; the decision drew both support and pushback from residents.
The Pacific Grove City Council approved a two-phased professional services agreement with Props and Measures (with TrueNorth Research as the recommended polling subcontractor) to complete a statistically reliable community poll and possible follow‑on outreach, not to exceed $141,530. Staff described the work as phase 1 (approximately $53,000 for initial polling and inputs) with a second phase of outreach, target polling and informational mailers that would bring the total to approximately $141,530 if the council elects to proceed.
Administrative Services Director Fred Marsh and consultant representatives described the proposed work as a scientific survey to…
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