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Norwalk Parking Authority: October revenues below monthly budget; 12‑week marketing push planned
Summary
Operations staff reported October transient parking revenue below budget by about 7.1% while year‑to‑date fund balance remained above budget; the authority approved a focused 12‑week PR and outreach campaign starting January 2026 using budgeted funds to correct misinformation and promote parking assets.
Authority staff presented the October operations report showing parking revenue under budget for the month (reported in the meeting as about 7.1%) and total expenses under budget by roughly 1.5%. Year‑to‑date the authority’s fund balance was reported above budget by about 31.7%. Staff attributed part of the monthly revenue shortfall to repair‑related reduced activity at Haviland Deck and noted declines in transient activity particularly in the Sono area and at several garages.
Staff also described…
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