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Cary to continue three‑day Main Street Fest in 2026 after modest 2025 profit
Summary
Village staff and the Chamber reported Main Street Fest 2025 had total costs of $51,530 and revenues near $76,000; trustees gave direction to proceed with a three‑day event Sept. 25–27, 2026, while asking staff to explore consolidating Sunday programming and other cost savings.
Staff presented a recap of Cary Main Street Fest finances and operations and recommended continuing the three‑day event in 2026.
The village’s packet showed total 2025 event costs of about $51,530 when budgeted village commitment, direct expenses and estimated indirect staff/equipment hours are included. The village and Cary Chamber of Commerce each budget $25,000 as their direct commitment; combined gross revenue rose from roughly $63,000 in 2024 to about $76,000 in 2025 despite rain and competing regional concerts. Staff said net proceeds roll into the following year’s event account and noted removing a second stage in the family area could reduce costs.
Staff recommended holding the 2026 Main Street Fest Sept. 25–27. Trustees expressed general support, with several suggesting staff examine consolidating Sunday activities into Friday and Saturday to avoid lower Sunday attendance and to protect profitability as downtown hospitality options expand. The board gave direction to proceed with planning and to work with the Chamber on cost‑saving measures; staff will return with final event agreements and budget details.
No formal vote was recorded on the event partnership; trustees provided consensus direction to move forward.
