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City committee approves 36-month Sprout Social subscription for social media management
Summary
The committee approved a 36-month subscription to Sprout Social for $13,033.08 to manage the city’s multiple social media accounts and workflows; staff noted platforms used include Facebook, Instagram, X and others.
The committee authorized a 36-month professional services contract with Sprout Social for social media management software at a total cost of $13,033.08. Sarah (Speaker 10), who presented the item, said the platform helps staff schedule posts, provides analytics and supports workflow where one staff member can schedule and another approve.
Sarah listed several city and event accounts that use social media (airport, River Market, City Arts Festival, holidays on the plaza) and confirmed the subscription is for social media management only, not website hosting. She noted the city uses Instagram, Facebook and X (formerly Twitter) and that the mayor is now on TikTok, though the mayor’s TikTok activity is not funded by this contract. The committee approved the subscription by voice vote.
Staff will proceed with contract execution and manage account access and workflow through Sprout Social per departmental processes.
