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Residents, youth board and organizers highlight Reimagine Middletown ice rink and holiday programming
Summary
Multiple residents and youth board members praised the Reimagine Middletown ice rink and related holiday events; organizers outlined sponsorships, marketing and community outreach and asked for continued council support.
Several residents and organizers addressed council to describe Reimagine Middletown (formerly Holiday Hoopla), a seasonal downtown ice rink and associated holiday programming. Speakers included Braden Geiler, a project board member; Ava Aldridge, a youth board member; and Evan Kaiser, founder and board president. They emphasized volunteer coordination, youth outreach, school nights, sponsorships, media partnerships and the rink’s role in drawing visitors to downtown.
Evan Kaiser listed public‑private sponsors and described marketing efforts that targeted communities within a 30‑minute radius and included radio, billboards and partnerships with local media. Youth board member Ava Aldridge said the rink offers safe programming for young people and helps create positive outlets. Councilmembers thanked the volunteers and noted the rink’s contribution to downtown vibrancy.
Council later suggested staff could help publicize related events and provide printed materials at the Dec. 2 town hall so residents can view images and proposals in person.
