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Seaside advisory committee reviews finances and launches winter 'Give the Gift to Seaside' campaign
Summary
The Seaside Tourism Advisory Committee reviewed October finances and vendor contracts, heard preliminary Q1 bed-tax figures, and approved a five-week winter marketing push titled 'Give the gift to Seaside' aimed at Portland, Seattle and regional markets.
The Seaside Tourism Advisory Committee on Nov. 19 reviewed October financials, preliminary lodging-tax receipts and new marketing plans aimed at boosting winter visitation.
At the start of the meeting staff reviewed vendor and contract line items, naming Datify for digital advertising, Lookout for creative development, KPTV for weather-cam placement, Little Bird for on-site production, and media partnerships including iHeart radio buys in Seattle and Portland and editorial work with Media America. Staff said Seaside Condo Association dues for public parking were moved from…
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