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Stillwater unveils enrollment marketing push, aims to raise capture rate from about 71%
Summary
District communications staff outlined a multi‑pronged enrollment marketing plan — including Welcome Center services, targeted mailers, digital campaigns and expanded immersion capacity — aiming to raise the district’s capture rate from about 71% toward an 80% target over three years.
Stillwater Area Public Schools presented an enrollment marketing update that outlines strategies to retain and attract families amid competition from charter, private and online schools.
Melanie Olsen Cox, the district’s communications supervisor, and other staff said the district’s current capture rate is about 71% (the state average cited as roughly 70–80%). They identified shifting…
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