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Developer outlines $90 million Herring Hotel, seeks 10‑year tax rebate and $900,000 grant
Summary
City planning staff presented a proposed $90 million renovation of the Herring Hotel in downtown Amarillo and the developer’s request for a 10‑year, 100% tax rebate (estimated ~$3.1 million) plus a one‑time $900,000 infrastructure/facade grant; commissioners scheduled a public meeting and will relay feedback to the TIRZ board.
Drew Brasfield, assistant director of planning for the City of Amarillo, told the Potter County Commissioner’s Court that Herring Hotel Partners LLC proposes a comprehensive renovation at 311 Southeast 3rd totaling about 217,000 square feet and including 200 hotel rooms, a full‑service restaurant, meeting and event space, an outdoor pool, a rooftop bar and a parking lot. “Their request to the tiers board is for a property tax rebate of a 100% for 10 years, which we estimate will come in at…
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