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'City of Love' pitch: outside group urges Kissimmee rebrand to capture more tourism; commissioners ask for ROI and business plan
Summary
An international arts‑and‑tourism group proposed rebranding downtown Kissimmee as the 'City of Love,' including five visitor routes and branded 'kiss' photo spots; presenters claimed up to $500 million in new annual tourism revenue within five years, but commissioners requested a detailed business plan, ROI methodology and coordination with Experience Kissimmee before proceeding.
An international group identified in the presentation as the National Chamber of Arts proposed rebranding Kissimmee as the "City of Love," arguing the city's name can be leveraged for romantic and celebratory tourism. Presenters said the concept would combine five visitor "routes of love" (Valentine/weddings, cultural arts, nightlife, nature and family celebrations), citywide photo installations and a digital platform plus a printed "blue book" that businesses could join.
Presenter materials framed the idea as complementing nearby theme parks: "Daytime, family fun in the parks. Nighttime, romance in Kissimmee," the presenters said. The group asserted a substantial…
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