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CRA approves revised mural for CHROME Marketplace, directs installation using arts funds

City of Homestead Community Redevelopment Agency · November 13, 2025
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Summary

The City of Homestead CRA authorized procurement and installation of a revised mural at the CHROME Marketplace, approving Council-requested design changes and authorizing use of Arts in Public Places funds (approx. $30,000 fiscal impact).

The City of Homestead Community Redevelopment Agency voted to commission and pay for a revised mural at the CHROME Marketplace, approving staff’s recommendation to proceed with procurement and installation using Arts in Public Places funds.

CRA Director presented the revised design and said the changes responded to City Council input: replacing several letter elements with a sunflower, a flag and a soccer ball; altering the depiction of planes; adding the phrase “City of Homestead” and “established 1913”; and shifting the mural toward the alley to leave more frontage on Chrome Avenue. The director asked the board for a formal directive to proceed with the revisions and installation.

Vice Chairwoman Bailey praised the changes and noted excitement about a local artist producing the work. Board member Avila requested the mural’s “o” in Homestead be adjusted so the sunflower reads more clearly. Several board members asked staff to restore a lighter, more vibrant background similar to the original concept and to ensure the word “City” is capitalized in the final artwork.

The director said staff has discussed adding downlighting from the top of the building; staff noted the fiscal impact included in meeting materials is $30,000 but that adding lighting could change the final budget. The director recommended approving procurement and installation using Arts in Public Places funds while allowing minor adjustments described by the board (larger sunflower in the “o,” lighter background, capitalization of “City,” and moving the mural toward the alley). Vice Chairwoman Bailey made the motion and a board member seconded. The board approved the motion by voice vote with no opposition recorded.

The board asked staff to finalize the exact mural placement with the artist and to return only if further substantive changes are required. Staff will proceed to procure the artist and coordinate installation and any additional lighting as needed.

The board moved on to the next agenda item after the vote.