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Council presses special‑events staff for Beer Fest costs and advertising details; paid social ads about $400
Summary
Council members asked Special Events staff for a breakdown of advertising and city costs for a recent Beer Fest. Division director George Hernandez said social media ads ran for about $400 and iHeartRadio spots were used; attendance was reported at about 500–600.
Council members questioned the parks and special‑events division about promotion and city investment in a recent Beer Fest.
The mayor asked whether the event had been advertised similarly to prior events and what platforms were used. George Hernandez, division director for special events, said Beer Fest was advertised for about six weeks via Instagram, Facebook, and media partners; the division spent about $400 on paid social advertising and also ran spots through iHeartRadio during a three‑plus‑week campaign. Hernandez estimated attendance at "about 5 to 600" people.
Several council members expressed concern that event invites and calendar entries had not always reached members directly and requested a full accounting of city sponsorship, advertising expenditures and outreach lists. Staff agreed to forward detailed cost and ad plans to the city clerk for distribution to council members ahead of future events.
