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Massachusetts travel office reports $6M+ in sponsorships for 250th campaign, new ads to run with Ken Burns series
Summary
The Massachusetts Office of Travel & Tourism told the 250th-commission that the state campaign has secured more than $6 million in sponsorships, launched TV creative timed to Ken Burns’ American Revolution broadcast and published a 'Massachusetts First' timeline and merchandise tied to the anniversary.
Sheila Green, speaking for the Massachusetts Office of Travel & Tourism, told the commission that the Massachusetts 250 campaign has secured more than $6,000,000 in sponsorship commitments and has launched new 30-second and 15-second television spots that will run ahead of Ken Burns’ PBS series on the…
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