Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Marketing topic
No spam. Unsubscribe anytime.
Massachusetts travel office reports $6M+ in sponsorships for 250th campaign, new ads to run with Ken Burns series
Summary
The Massachusetts Office of Travel & Tourism told the 250th-commission that the state campaign has secured more than $6 million in sponsorships, launched TV creative timed to Ken Burns’ American Revolution broadcast and published a 'Massachusetts First' timeline and merchandise tied to the anniversary.
Sheila Green, speaking for the Massachusetts Office of Travel & Tourism, told the commission that the Massachusetts 250 campaign has secured more than $6,000,000 in sponsorship commitments and has launched new 30-second and 15-second television spots that will run ahead of Ken Burns’ PBS series on the American Revolution.
"We announced with the Boston Symphony Orchestra for the Boston 2026," Green said, describing a Nov. 3 event that included the governor, lieutenant governor and the state’s Massachusetts 250 executive committee. She said top sponsors contributing more than $250,000 each include Takeda, Amazon, Bank of America, Fidelity, Liberty Mutual, M&T Bank, New Balance, Optum, Sanofi and Vertex.
Green said the campaign’s creative shows measurable brand lift and behavioral impact from recent testing. The office also launched a "Massachusetts First" timeline web page highlighting 250 years of state innovations and produced a T‑shirt that reflects DEI-committee input; merchandise is available on the Massachusetts250.org site.
Kate Fox (director, Massachusetts Office of Travel & Tourism) introduced Green and turned the update over to her. Commission members asked no substantive follow-ups during the update.
