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UTA outlines fare contract programs, school passes and pricing approach
Summary
UTA presented a 22‑page fares contract report describing contract revenue (~$40M), education and institution pass programs (including the Salt Lake City School District partnership), pricing methodology tied to a $2.50 base fare, and case studies showing ridership gains from expanded school passes.
Jay Fox, executive director of the Utah Transit Authority, and Monica Howe, fares director, presented UTA’s fares contract program and a companion 22‑page report. UTA said contract fare programs (bulk purchases, educational passes, employer programs, human‑services passes, and event/bulk purchases)…
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