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Pleasant View committee reviews unaudited finances, previews 2026 budget and equipment purchases

November 21, 2025 | Middleton, Dane County, Wisconsin


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Pleasant View committee reviews unaudited finances, previews 2026 budget and equipment purchases
Jeremy presented preliminary, unaudited fiscal figures for Pleasant View Golf Course, saying the golf operation had about $4,500,000 in gross revenue year-to-date and roughly 85,000 starts. He told the committee hard-goods sales were about $20,000 under budget, food and beverage revenue was about $50,000 over budget, and overall green-fee revenue was about 15% above the budgeted amount.

Committee members asked whether the membership increase reflected marketing or other factors. Mark said memberships were up approximately $50,000 versus the prior year; Jeremy said he did not have the membership count available at the meeting but attributed the increase to perceived value and course improvements rather than targeted marketing.

Jeremy outlined several expense items that will affect year-end results: a gas-tank failure that raised golf-cart repair costs, a clubhouse wall leak that required mold mitigation and reconstruction, and additional routine operating costs. He said hard-goods revenue being lower also reduced the cost of goods sold, which partially offset the shortfall.

On capital spending, Jeremy reported the committee expects to draw from capital reserves to close out projects delayed from the prior year. He said the committee will owe the city of Middleton approximately $143,000 in pilot revenue receipts and an additional roughly $450,000 related to a TID/TIF advancement, and estimated a total capital draw of about $746,000 to cover the maintenance building remainder and recent capital purchases. Jeremy said the committee’s cash reserve peaked around $2.2 million and, after the anticipated draws, is expected to be about $1.1 million — near the group’s target level.

Members discussed rate strategy for 2026. Jeremy said the course uses dynamic pricing and favored raising the floor price for peak-day green fees (he gave an example of increasing a minimum Saturday green fee from $44 to $49) rather than raising peak pricing. For pass holders, he said membership pricing will be refined to align with market competitors and that renewal discounts used during construction would not continue.

Committee members praised staff budgeting work and noted the common council will receive a budget overview; final council action on the municipal budget was scheduled for the next council meeting. Members agreed to tentatively schedule a Dec. 15 meeting in case purchase approvals (for items such as fairway mowers or cart barn work) were needed before year-end, citing vendor end-of-year deadlines and warranty considerations.

The presentation and discussion were framed by Jeremy’s repeated caveat that the figures were preliminary and unaudited. The committee did not take any formal purchasing votes during this meeting; members directed staff to prepare materials and, if necessary, convene a December meeting to approve time-sensitive purchases.

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