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Visit Temecula Valley presents $1.137 billion tourism impact, eyes drive‑market recovery
Summary
Visit Temecula Valley told the City Council that tourism generated $1.137 billion in spending in 2024, supports about 9,570 jobs and produced roughly $52.3 million in tax revenue; the destination marketing organization said it is shifting focus to drive markets, events and 'bleisure' travelers to sustain growth.
Scott Wilson, president and CEO of Visit Temecula Valley, told the City Council on Nov. 18 that the organization recorded $1,137,000,000 in visitor spending in 2024 and employs about 9,570 people in the tourism sector.
"So last year in 2024 was a record year for Temecula tourism," Wilson said as he outlined the group's four funding sources: a Temecula occupancy tax allocation (TID), a 2% short‑term rental/hotel TMD in wine country, an annual donation from Pechanga Resort and Casino, and a…
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