A recorded or live appeal on the program asked listeners to support the town’s community media outlet, which the broadcast referred to as SCM and as 'Simpson Spirit Community Media.' The message said the organization’s funding model has relied on television subscriptions and that revenue has dropped as viewers shift to internet-only services.

The appeal emphasized SCM’s role in local civic life — providing government meeting coverage, educational programming and preserves for town milestones — and asked listeners to donate online or by scanning a QR code displayed during the segment. “We need your support,” the appeal repeated; “Your donation can make a difference. It will ensure that SCM remains open, continues to educate our youth and keeps our community informed.”

Why it matters: Community media outlets often provide hyperlocal reporting, government-meeting broadcasts and programming that local newspapers and commercial stations do not. The appeal framed donations as a way to preserve local programming and historical records of town events.

Details provided on air were limited to a general funding plea; the segment did not specify a fundraising target, the organization’s formal legal name, or how donation revenue would be allocated line-by-line. The message invited listeners to visit a website or scan a QR code to contribute.

Next steps: The appeal directed listeners to the outlet’s website (or the on-screen QR code) for donations and additional information about how contributions are used. The broadcast did not include named representatives or a public response from municipal officials during this segment.