Council adopts sign-code changes, adds language tying converted billboards to future revenue-share rules

The Minneapolis City Council voted Nov. 20 to adopt substantial changes to the city's sign ordinance intended to expand options for businesses and create regulatory clarity around digital conversions.

Council member Cashman described a package of changes that will, among other provisions, remove citywide regulation of painted wall signs (giving businesses more flexibility), expand signage allowances in certain zoning districts, allow certain new sign types such as building wraps and light projections within limited areas, and exempt like‑for‑like sign replacements from a permitting fee.

Cashman also moved an amendment to clarify that "existing off-premises signs benefiting from a conversion from static to digital under this subsection shall be subject to the terms of any legislative mechanism approved providing for future revenue share or municipal tax to the extent permitted by law." City attorney Fussy read revised language into the record and said it reflected last-minute drafting agreed with staff and the state's attorney's office.

The council approved the ordinance, including the attorney‑read amendment; the clerk recorded 13 ayes. Supporters said the changes streamline permitting and help small businesses. The adopted language about converted off-premises signs does not itself impose a tax or revenue-share but clarifies the council's intent that such conversions, if a legislative revenue mechanism is later approved, would be subject to those terms to the extent allowed by state law.

Council members asked staff to return with final implementing language as needed and noted that additional statutory approvals would be required before the city could establish revenue-sharing or municipal tax mechanisms that apply to off-premises digital sign conversions.