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LaSalle County to roll out ARPA-funded Tourism Ambassador certification; visitor-guide metrics reported
Summary
Committee members were told an ARPA-funded online Tourism Ambassador Certification built with Learn Tourism will launch in January and be free to users; Ryan reported October digital metrics including 12,847 Facebook accounts reached and 403 visitor-guide boxes distributed.
LaSalle County’s tourism partners plan to launch an ARPA-funded Tourism Ambassador Certification in January that will be free to users and run on a three-year platform, the committee heard Nov. 21.
Bob (Heritage Corridor) described the Learn Tourism platform and said it contains three modules: the importance of tourism to local economies, customer service and front-line hospitality skills, and a module on regional attractions that will cover Starved Rock Country,…
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