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Council declines Fire Station 2 EMC sign; asks for further study on design, cost and location

Town Council of Florence · November 20, 2025
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Summary

After public comment and extensive council discussion about cost, location and design, Florence council voted to disapprove the proposed electronic message center sign at Fire Station 2 (GPA agreement 25‑05PD‑02; cost quoted $149,045.95), directing staff to return the item to a work session for further review and alternative designs.

The council considered a proposed procurement to purchase and install a double‑sided electronic message center (EMC) sign at Fire Station 2 under GPA agreement 25‑05PD‑02 (Duncor LLC dba Summit West Signs), quoted at $149,045.95. Staff informed council that one sign is under contract and that Jared (staff) was unavailable due to a family bereavement.

Public commenters and several councilmembers questioned the cost, whether the Fire Station 2 location was optimal for return on investment, and whether alternative locations (notably 79 & Main Street) or lower‑cost designs could achieve the town’s goals. Councilmembers repeatedly expressed concern that the proposed design appeared "over‑designed" and that the town lacked clear guidance, budget constraints existed in the CIP, and the utility/electrical costs could further raise total expense.

Given those concerns, Councilmember Adams (Vice Mayor) moved to disapprove item 14c and to send the matter back to a future work session for further study; the motion passed unanimously. Council instructed staff to provide clearer cost breakdowns by component (LED display vs. base/foundation/electrical) and to return with alternatives and site‑specific utility cost estimates.