Joel Baird of Missoula Community Access Television interviewed Heather Adams, executive director of Arts Missoula, about the organization’s recent rebrand and new website. Adams said Arts Missoula launched the site on December 1 and will continue to add content and resources.

The new site is designed as a central directory and cultural-asset map for Missoula — listing artists, organizations, venues and public artwork — and includes tools for posting auditions, open calls and donated items such as instruments or found materials. "We launched the new website on December 1," Adams said, adding that the site will be updated frequently and will include a public-art directory and community bulletin-board features.

Adams framed Arts Missoula as the local arts agency that seeks to "elevate artists" and ensure that artists and arts organizations have "a place at the table." She said the organization will continue advocacy work locally and in partnership with Americans for the Arts at regional and national levels.

The conversation placed the relaunch in historical context: the group traces its origins to a cultural plan called "The Fabric of Missoula," produced roughly 35 years ago. Adams said that document still exists and that a new cultural planning process is underway, with the website serving as both a public resource and a tool for gathering information.

The site offers a free tier for posting opportunities; membership options let venues and organizations appear in directories. Adams described the platform as a way to reduce friction for local freelancers and arts entrepreneurs who "have to hustle" to find gigs and collaborations. She also said the site enables more comprehensive mapping of cultural assets — helping residents and planners find where artists, venues and public art are located in Missoula.

Adams asked viewers to visit artsmissoula.org for events and resources and said the organization will post the Fabric of Missoula plan on the site. The interview closed with Adams and Baird encouraging artists and organizations to create accounts, add listings and take advantage of the new centralized resource.